At the moment, in the background, I am working on a Grace Hope and Fortune project. Whilst the projects purpose was being fine-tuned, I found myself re-considering the purpose of HIGHCROFT WRITING. When I took it back to the bare bones, literaly scribbling on the back of an envelope (as the image testifies) august realised that the key themes have been popping up a lot lately and have been heavily in my mind.
A few weeks ago now, during the last half term break, my daughter and I ventured out on a 'treasure trail'. In a busy market town in Lancashire, mg daughter and I tried to follow a print out of instructions, to find physics clues to solve a fictitious crime. Twice, as we wandered back and forth with a rain speckled piece of paper, we were stopped by a gentleman who asked if we were lost.
My daughter immediately saw the negative in the encounters, embarrassed that people might think we looked lost, but what struck me, and made me smile, was that amongst the busy day, as people rushed about, two people braved their own embarrassment and discomfort (we might be Noethern, but we're still British) to offer help. It stuck with me through the day and I've carried it since.
It came to mind a week later when I was asked why I would do something for free, when j could have feasibly charged for it. Reprimanded for not being business minded, I started to defensively suggest it could be considered marketing... but I stopped myself, because the truth was that someone needed help and I could help.
Don't get me wrong, my business can't afford to always operate for free, I can't, but that doesn't change the core purpose I can be true to - and I don't have to defend it.
MY purpose is MY purpose, and I don't have to defend it. What I realised this week, however, it that I do have to be positioned to deliver against it.
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